Can you recognize these online brands just based on the color of their sharing buttons? Answers, and some science behind color and branding.
This is a really great read, and well worth your time if you ever find yourself managing a design project of any kind.
Too often, especially if you’re a non-designer (or, like me sometimes, focused too much on the direct marketing considerations like “BUT HOW WILL THEY FIND MY CONTRIBUTE BUTTON??!?1!!1!!1?!”), color palette decisions are not made with the kind of intentionality this piece shows they deserve.